THE STORY
H&M All In, the horse with two faces.
A living legend, now redefining equestrian apparel.
Intolerant of noises. Scared of flags. Small.
On the course - explosive, focused, and quick. Spotting a hurdle, eager to leap. A star with a love for jumping fast and clear.
This is how it began...
In 2012, a young rider named Nicola Philippaerts won the Falsterbo Grand Prix with Carlos VHPZ. Upon the sale of the horse, Nicola found himself without a top-tier steed. Nicola had the chance to try All In.
"He was quite tense initially and hot over the jumps, but he possessed remarkable quality, and I felt he was one of the best horses I'd ever sat on. He has always jumped exceptionally well. Initially, he was quite spooky. Even a falling leaf would set him off."
Nicola rode him for one year, quite successfully, including becoming one of the best in All In´s age category at the World Championships for young horses. After this successful year Nicola and his father decided to contact Peder to offer him the chance to ride the horse.
Peder Fredricson, 1.9 meters tall and therefore a bit skeptical towards this small horse, agreed to try him.
"I sensed from the first stride I took that there was something extraordinary. He had it all. He was incredibly athletic and quick-thinking. One must stay calm oneself during jump-offs. The slightest forward thought and he reacts.”
After riding him, Peder said to H&M All In´s future owner.
“If we can´t buy H&M All In, I will quit riding.”
During the following ten years, Peder and H&M All In were one of the most successful equipages ever, winning gold-and silver medals in the Olympic games, gold medal at the World Championships, and gold and silver medals the European Championships, propelling Peder to the number one spot in the world rankings.
On February 16, 2023, Allan retired. He´s now happily strolling in the paddocks at Peders farm Grevlunda. But the story doesn't end here.
As a tribute to H&M All In, we started the brand All In Equestrian with the ambition to redefine equestrian apparel - inspired by the horse that redefined the equestrian sport. It marks a new chapter of a tremendous fairytale, and we would love you to be a part of it.
RIDE
BE YOU
GO ALL IN